About Us

Two people on a boat wearing 'Big Daddy Fishing' shirts with fishing gear, looking out at the ocean.

Welcome to Big Daddy Life - Your Destination for American-Made Fishing Rod Racks and Premium Outdoor Apparel + Accessories.

At Big Daddy Life, we’re dedicated to elevating your outdoor adventures with high-quality, innovative fishing rod racks, apparel, and accessories. From our renowned Big Daddy Fishing Rod Racks to a wide range of outdoor essentials, hats, and apparel, we provide practical, reliable solutions for every adventure, whether you’re on the water, in the woods, or enjoying life outside.

Since 2018, Big Daddy Life began when our founder identified a need for a unique, space-saving fishing storage solution. What started as a single idea has grown into a trusted brand loved by fishing enthusiasts, outdoor adventurers, and hobbyists nationwide. Our products are designed with durability, functionality, and innovation in mind, helping you organize, protect, and enjoy your gear to the fullest.

To better serve our growing community, we've expanded with two fulfillment centers - one in New Jersey and one in Florida. This expansion allows us to offer localized shipping, faster delivery times, and more efficient order fulfillment, ensuring your Big Daddy Life rod racks, gear, apparel, and accessories arrive quickly and reliably, no matter where you are.

At Big Daddy Life, our mission is simple: to make every outdoor experience easier, more enjoyable, and more organized. Whether it’s fishing, camping, or outdoor recreation, we’re here to provide gear, hats, and apparel that work as hard as you do.

Embrace the Outdoors and Live Like Big Daddy

ADVENTURE

Big Daddy fuels your passion for adventure, offering gear that’s ready for every journey. From fishing to other outdoor pursuits, our products help you make the most of every trip. Wherever you roam, Big Daddy has your back.

QUALITY

Big Daddy stands for premium quality, crafting reliable, stylish gear for all your outdoor needs. Our products are built to protect and perform, keeping you ready for action. With us, you get durability you can trust.

COMMUNITY

Big Daddy brings adventurers together, creating a community of outdoor enthusiasts. Whether you fish, hike, or explore, we share your passion for the wild. Your stories and adventures inspire everything we do.

FAQ

General

Our goal is for every customer to be totally satisfied with their purchase. If this isn’t the case, let us know and we’ll do our best to work with you to make it right.

Big Daddy Life is available to answer customer inquiries from 9AM-4PM EST Monday-Friday.

Yes! You can check out our eGift Cards, here.

Payments & Discounts

If you're looking to purchase multiple racks, reach out to us for potential bulk pricing options.

We occasionally run promotions or seasonal sales. First time subscribers can receive 10% off their first order when they sign up. Discounts can also be gained through participating in the Big Daddy Life Rewards program. Subscribe for email and/or SMS alerts and follow us on social media to stay updated.

Yes, we proudly offer discounts to military members and veterans as a token of appreciation for their service. Please email a photo of your military/veteran ID to marketing@bigdaddylife.com with the subject line "Military Discount" and once verified, we will promptly respond with a discount code.

Fishing Rod Racks

Unfortunately, we do not currently offer custom designs or colors. However, our products do come in a variety of colors and patterns.

Yes, our racks are designed to hold most fishing rod sizes and types securely. They’re adjustable to accommodate various styles, from spinning rods to baitcasters. For bent butt rods, Rod Rack Plugs may be needed.

Our racks come in multiple sizes to fit different collections. You can find detailed measurements on each product page to ensure a perfect fit.

Yes, the design accommodates rods with line and reels attached, keeping everything ready for your next fishing trip.

Yes, our racks are designed to securely hold rods with reels attached.

Yes, all of our racks come pre-assembled for your convenience. Simply follow the included instructions to mount them securely in your desired location.

While designed for fishing rods, some customers use them for storing other long, slim items like cue sticks, nets, or even golf clubs. However, we cannot guarantee performance for alternative uses, and Big Daddy Life is not liable for damages resulting from such use.

Installation

Big Daddy Fishing Rod Racks come with wall anchors and screws. You will need your own level, hammer drill and/or screwdriver.

You can find full written instructions and a video tutorial on how to install your Big Daddy Fishing Rod Racks, here.

No, our racks require secure mounting using screws for stability. This ensures your rods stay safe and properly supported.

Yes, but you may need specialized screws or anchors, depending on the material. Consult a local hardware store for advice on the right hardware.

You can find full written instructions and a video tutorial on how to install your Big Daddy Utility Holder, here.

Shipping & Returns

Unfortunately, we currently ship only within the United States.

You can find full written instructions and a video tutorial on how to install your Big Daddy Fishing Rod Racks, here.

We accept returns within 30 days of delivery. Any returns must be in original condition and packaging to be eligible for a refund. For our full return policy, please click here.

Yes! If you'd like to pick up your order at our fulfillment center at:

West Leeds Avenue 580, Absecon, New Jersey, 08201, United States

Please select "Local Pickup" in the delivery method portion of checkout. After you have successfully placed your order, a member of our fulfillment team to contact you prior to picking up your order. Your order confirmation and ID will be needed for pickup.

Pickup hours: Monday-Friday 9 AM-4 PM.

Work With Us

Yes! You can fill out our Wholesaler Application, here, and a member of our team will reach out to you as soon as possible to discuss a potential partnership.

Yes! Check out more information on our collaboration program and fill out out an application form, here.