Privacy policy

Last Updated: October 28, 2025

Big Daddy Life (“we,” “our,” “us”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit www.bigdaddylife.com, make a purchase, subscribe to marketing, or engage with us online.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

We collect personal, transactional, and technical data to operate our business, process orders, and enhance your shopping experience.

1.1 Information You Provide Voluntarily

This includes information submitted when placing an order, creating an account, or contacting us:

Name, billing address, and shipping address
Email address and phone number (if provided)
Payment information (processed securely through third-party payment processors)
Account login details (if an account is created)
Information shared through customer support, forms, or marketing sign-ups

1.2 Information Collected Automatically

We automatically collect technical and behavioral data through cookies, analytics tools, and tracking pixels, including:

IP address, device identifiers, browser type, and operating system
Pages viewed, session duration, and on-site behavior
Referral sources, ad interactions, and website entry paths
Purchase behavior, cart actions, and browsing history

This data allows us to improve website performance and deliver more relevant advertising.

2. How We Use Information

We use collected information to:

Process and fulfill orders, returns, and customer service requests
Send order confirmations, delivery updates, and transactional notices
Send marketing emails or promotional content (with unsubscribe options available)
Personalize user experience and display targeted advertising
Improve website functionality, product offerings, and overall customer experience
Detect and prevent fraudulent or unauthorized activity
Comply with legal obligations and enforce website policies

3. Marketing, Advertising, and Tracking Technologies

3.1 Email Marketing

If you subscribe to our newsletter, we may send updates, offers, and product announcements.
You may unsubscribe at any time using the link provided in email communications.

3.2 SMS Marketing (If Activated)

If you opt in to receive SMS messages, you may receive promotional or transactional texts.
Message frequency may vary. Standard carrier rates may apply.
You may reply STOP to unsubscribe or HELP for assistance.

3.3 Cookies and Tracking Tools

We use cookies and similar technologies to recognize users, improve performance, and analyze traffic. Cookies may be managed or disabled through browser settings or cookie preference tools, but certain features may not function properly if disabled.

3.4 Advertising Pixels and Analytics

We use third-party tracking tools including Meta Pixel, Google Analytics, and Google Ads to:

Measure advertising effectiveness and campaign performance
Deliver personalized advertisements on Meta, Google, and partner networks
Build anonymous remarketing audiences based on browsing behaviors

These partners may use cookies to collect data and serve targeted ads.

4. How We Share Information

We only share personal information when necessary to operate or support business functions.

4.1 Service Providers

We may share data with third parties such as:

Payment processors
Shipping and fulfillment partners
Email marketing platforms
Analytics and advertising providers

These third parties may only use information as required to perform contracted services.

4.2 Legal and Compliance

We may disclose information if required by law, court order, or government request.

4.3 Business Transfer

In the event of a merger, asset sale, restructuring, or acquisition, customer information may transfer ownership. All data will remain subject to this Privacy Policy unless otherwise modified.

We do not sell personal information for monetary gain.

5. Data Retention

We retain information only as long as necessary to:

Complete order, service, and operational purposes
Meet legal, tax, and accounting obligations

When data is no longer required, it is securely deleted or anonymized.

6. Your Privacy Rights (U.S. Residents)

Depending on your state of residence, you may have the right to:

Request access to personal information we maintain
Request deletion or correction of stored data
Opt out of targeted advertising or data-sharing practices

To submit a request, contact us using the information in Section 11.
Identity verification may be required before we process any request.

7. Security Measures

We use reasonable administrative, technical, and physical safeguards to protect stored information, including encrypted payment processing and restricted system access.
However, no digital platform is fully risk-free, and absolute security cannot be guaranteed.

8. Military and Veteran Discount Verification

8.1 Eligibility

Discounts are available to active-duty U.S. military personnel and veterans.

8.2 Verification Process

Customers must email proof of service to marketing@bigdaddylife.com with the subject line: "Military Discount."
Acceptable documentation includes:

Redacted DD214
VA identification card
Military email (.mil domain)
Proof of honorable discharge or active service

8.3 Privacy and Legal Restrictions

Personal identifiers such as SSNs, DoD ID numbers, photos, and barcodes must be removed before submission.
Military IDs are not accepted due to federal privacy laws and DoD regulations.

8.4 Document Retention

Verification documents are reviewed for eligibility only and permanently deleted after verification.
No copies are stored, shared, or reused.

8.5 Discount Limitations

Military and veteran discounts may not be combined with other promotional codes or offers.

9. Children's Privacy

Our website is not intended for individuals under 16 years of age.
We do not knowingly collect information from minors. If data is discovered, it will be deleted promptly.

10. Updates to This Privacy Policy

We may update this policy periodically to reflect operational changes, security updates, or legal requirements.
The “Last Updated” date at the top of this page identifies the most recent revision.

11. Contact Information

For privacy concerns, data requests, or policy questions, contact us at:

Big Daddy Life
6726 Delilah Rd
Egg Harbor Township, NJ 08234

Email: marketing@bigdaddylife.com
Website: www.bigdaddylife.com